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LIST YOUR
HOUSE on the
MLS*
“Just What You Need”
Only
$389
No Commissions!
*Multiple Listing
Service
What do you get for $389? -
Listing in the
MLS, where
buyers and sellers meet
-
List for as long as
you need, no extra charge
-
Professional help in negotiating offers
-
Unlimited free changes
-
Open Houses and Broker Tours postings
-
Creative financing available for your potential buyers
-
Custom yard-sign set
-
Feature sheets
The single absolutely most important service a Realtor can provide to you is to list your
house on the MLS. Everything else a Realtor does to market your house
pales in comparison.
Many other discount services do not offer
MLS access, so they provide very little exposure for your listing. A limited-service listing that provides access to the
MLS is still
the most effective.
At one time the
MLS
could only be accessed by Realtors. But
now potential buyers—investors and future homeowners—are researching their own prospects more and more without the aid of Realtors.
"For Sale by Owner"s (FSBOs) are on the rise.
The
MLS is accessed by Realtor.com,
Yahoo Homes, Google Homes, and many other internet sites. In short,
all of the most prominent search engines use the
MLS to provide
the most current data for real estate research.
The MLS is
searched by millions per week. Realtors representing
buyers will be looking at your house on a daily basis. In addition, investors and buyers can now access it
on their own. This is the best exposure you can possibly receive—bar none.
You can now be a FSBO and still market your house on the
MLS. You provide your own marketing.
You control who enters your home for showings. You’re doing it
yourself, but you have the advantage of the full exposure offered by
the MLS.
Basic Realty does not provide certain services. These you need to do yourself. -
Provide your own lockbox, unless you plan to be home for every showing.
-
Host your own Open Houses. (Basic
Realty will advertise these on the
MLS.)
-
Pass out flyers, advertise in the newspaper.
Note about cooperating commissions (CC):
If you list
with a full-service agent, (s)he will charge a commission. If that
listing agent finds you a buyer, (s)he keeps the entire commission. If another agent
finds you a buyer, the agents split the commission. The listing agent pays this
cooperating commission (CC) -- typically 2.5% to the
other agent and keeps the rest.
I don't require you to offer a CC; but I highly recommend it.
When a buyer's agent finds your house on the
MLS and there
isn't a CC offered, (s)he has no incentive to suggest your house to
the buyer. A (CC) of 2% is not insulting; 2.5% is average; 3% will
have Realtors excited to sell your house. You decide. And if an
investor or buyer finds your house without a Realtor, you pay
no
commission at all.
Please note: This service is not for everyone. If you are not prepared to show your own listings, host your own open houses, and market on your own, then you may find this service is not sufficient for your needs. |